The beginning of this article should start with a nice breakfast.
In 1961, a movie starring Audrey Hepburn, “Breakfast at Tiffany’s”, was popular around the world and is still one of the most classic love and fashion films in the history of film, it is also the best-selling film since Hepburn filmed a movie.
You may be confused, what kind of brand is it – why can a movie be willingly and blatantly use her name to advertise her; why can it let Audrey Hepburn stand in her window to eat breakfast while concentrating on it?
If you have the same curiosity as me, let’s take a look at her (Tiffany) past and present.
Tiffany’s Past and Present
The story began in 1837, the opening of the first Tiffany store
Tiffany founder Charles Luis Tiffany came to New York with a dream, redefining the elegant Tiffany style. On September 14, 1837, the first Tiffany store at 259 Broadway in New York opened.
Tiffany First Released Tiffany Blue Book
Tiffany has published the first Tiffany Blue Book direct mail catalog in the United States to showcase Tiffany’s luxurious jewelry masterpieces to distinguished guests. “Tiffany Blue” first appeared on the cover of Tiffany’s fine jewelry catalog.
Different from the versatile and luxurious of ordinary jewellery, it has the original beauty of nature, and the minimalist style design instantly awakens the most primitive and pure love and beauty of people.
She carries dreams, represents romance, and always reminds the wearer to maintain and pass on this sacred belief. The women are crazy for her, probably because of the slenderness and softness that Tiffany is born with, touching their softest, most girly, and most childlike heart. The celebrities who have worn her are also numerous, including Mrs. Lincoln, Mrs. Roosevelt’s wife, Audrey Hepburn, and Kate Blanchett.
The Tiffany Diamond
Tiffany · Legendary Yellow Diamond
The yellow diamond is one of Tiffany’s signatures. When Breakfast at Tiffany was promoted, Hepburn’s ribbon necklace was encrusted with a Tiffany Diamond called Tiffany legendary yellow Diamond, totally 128.54 carats.
Feeling a bit heavy, and many women also want to help the goddess share. It is said that this 128.54 carat yellow diamond has experienced four inlays before and after.
Bird On a Rock is the hard work of jewelry designer Jean Sloan Berger, which is the third inlay of this legendary yellow diamond.
The fourth inlay was placed on a platinum diamond necklace at the 175th anniversary of the brand, which took more than a year to produce.
Tiffany · Engagement Ring
Sending a Tiffany diamond ring is like “The Tiffany Promise”, eternal and everlasting.
Tiffany · Setting Diamond Ring
The Tiffany Setting diamond ring was launched by Tiffany’s founder, and its iconic platinum six-prong setting embellishes the diamond on the platinum base, giving the diamond a radiant glow.
Tiffany · Harmony
Tiffany Harmony’s engagement diamond ring is uniquely designed with Tiffany diamonds set in a tapered platinum ring on either side.
Tiffany · Fancy Cut Soleste Diamond Ring
Tiffany Soleste Rings have been designed and developed over the years to create a respected emerald shape, rich oval shape, romantic heart shape and elegant pear-shaped diamond cut, surrounded by beaded diamonds and interpreted in a Soleste style.
Tiffany’s Blue & Small Blue Box
As “Tiffany Blue” was loved by more and more people, the brand first registered it as a trademark in 1878, becoming the brand’s royal color, PANTONE color number is 1837, this number is exactly the year of Tiffany’s establishment, because the brand is applied for a color patent, so no one can use it without permission.
When Audrey Hepburn filmed Breakfast at Tiffany, there were 40 heavily armed guards to prevent Tiffany’s small blue box from being stolen. Why is it so important? How does this box become the most recognizable Fashion Icon in the retail sector?
“Tiffany Blue” was used in the brand’s gift box, “Little Blue Box” immediately became the most representative symbol, whether it is a ring, earrings, necklaces, diamonds or accessories, will be installed in such a white ribbon in the blue box. Tiffany also registered trademarks for “Tiffany Blue Box” and “Tiffany Blue Gift Box.”
As everyone knows, only customers who purchase Tiffany products can get the “small blue box”, which was set by Charles Tiffany personally.
In 1906, the New York Sun had a report: “No matter how much money people are willing to pay, Mr. Charles Tiffany has one thing that is not for sale, but for giving, and that is his box.
The company strictly stipulates that the empty box with the company name cannot be brought out of the company. The Tiffany blue gift box must be equipped with the company’s products, because it represents the company’s guarantee of its quality. ”
In 2014, Tiffany also launched a $250 jewelry based on its classic box.
This is my favorite Tiffany ad
Even if we have been together for many years, he can still send me Tiffany.